Casumo Sports Betting
Malta-based Casumo has expanded its portfolio by launching an online sportsbook in the UK.
The launch was confirmed by Casumo today (January 6), although the sportsbook has welcomed new customers since December 20, a spokesperson for the operator told iGamingBusiness.com.
Sports betting made simple is the strapline and new customers signing up will receive a generous deposit package (as always). Casumo Sports allows you to customise the mobile optimised website to see only the sports you’re interested in. Choose your favourite sports or leagues and drop the rest.
To mark the launch, new customers are being offered a £10 free bet for any qualifying bet of at least £10 on any pre-match or in-play sports market.
Sports: The Casumo live sports betting hub is a brand-new feature to the site that the paint is still a bit wet here. Here you can access all local and international sports with hundred of leagues, matches, fixtures, cups, and competitions to bet on. Casumo Sports our fancy Sportsbook, sporting a sleek and user friendly design. Casumo Sports makes sports betting fun and simple, with access to all major sports out there – so whether it’s played on grass, mud or ice, we’ve got you covered. We’ve created our sports product in a way that anyone can use it. Cheltenham betting odds, tips, promotions and more on Casumo Blog Tweak it to own it Easily customise the Casumo Sportsbook to see only the sports you're interested in. Choose your favourite sports.
“It’s a clear and straightforward offer, which is aligned with the experience that the product has been developed to provide sports betting made simple,” Casumo’s UK country manager Greg Tatton-Brown said.
“I am excited to be able to bring Casumo’s approach to UK sports fans. We have put the player front and centre in the development of a sportsbook product that is approachable and user-friendly.”
The multi-platform product, using technology from Kambi, allows customers to personalise their betting experience by selecting their favourite sports and leagues on their device, whilst dropping others from view.
The new launch comes seventh months after Casumo signed up as an official partner of EFL Championship football club Reading in England, giving the company a presence in the country’s sports landscape.
Aside from benefiting from front-of-shirt branding with Reading, Casumo has worked with the club on several initiatives, including offering a matchday bus to ferry supporters to and from a game on Boxing Day.
The operator has also supported special events surrounding Armistice Day and the Rainbow Laces inclusivity campaign, while half of Casumo’s posters around the stadium and programme adverts have been dedicated to spreading awareness of responsible gambling.
“With Reading FC, we wanted to use the sponsorship platform as a way of bringing our brand values to life, in support of a team and community that we care about,” Tatton-Brown said.
The sportsbook launch in the UK represents a further expansion for Casumo, which also offers online casino products.
Last April, Casumo, which began operating in 2012, sealed a five-year licence to expand its service offering into Denmark, just months after securing approvals in the Italian and Swedish markets.
Related Articles
55,000 women register to self-exclude via GAMSTOP
GamCare and YGAM exceed first year educational targets
HSBC announces extension of gambling block feature to 72 hours
Malta-based online operator Casumo has confirmed that it will be expanding into the UK betting market after launching its new sportsbook which will be made available on mobile, desktop and via the Casumo Sports app.
The new launch will allow punters to personalise their betting experience upfront by selecting their favourite sports and leagues.
“I am excited to be able to bring Casumo’s approach to UK sports fans,” stated Greg Tatton-Brown, country manager for the UK. “We have put the player front and centre in the development of a sportsbook product that is approachable and user-friendly.”
Casumo Sports Betting Games
The news of a UK expansion comes at a time when Casumo has revealed how its partnership with Championship-side Reading FC has helped benefit a number of causes.
Casumo Sports Betting Game
In addition to dedicating more than half of its messaging to responsible gambling via its Casumocares.com initiative, the company has worked with Reading FC to support special events such as Remembrance Day and the Rainbow Laces Campaign.
Adorning the from of the Reading shirts, as well as LEDs, programme adverts and posters across the stadium, during the 3-2 home defeat by Birmingham, an auction of the strips subsequently raised over £3,000 for GamCare’s BigDeal Programme.
Mike Kenward, development director at GamCare, commented: “This donation towards our important work with young people is very much appreciated. Our BigDeal programme gives young people the facts about gambling so that they can go on to make safe and informed choices about gambling should they choose to participate in the future.”
Furthermore, Casumo also changed their front-of-shirt logo in support of the Rainbow Laces campaign last year, and donated their shirts to the local LGBT charity, Support U.
“Its commendable to see a gambling brand using a sponsorship for good causes,” said Nigel Howe, chief executive at Reading Football Club.
Casumo Sports Betting Sports
“I hope that others will follow suit to drive positive change for the gambling industry. We’re thrilled to be partnered with Casumo in all its efforts to support our team, its fans and the Reading community.”